Are consumer trends changing?
This is an article by Mark Shaefer (thanks Bruce MacGillivray for drawing our attention to it in your Instant Imprints newsletter!)
There is also a link in the article to an industry in the article: Industry Perspective: The Evolving Customer Experience, features insights into how customers are shopping after the pandemic. Schaefer’s take on the research done by Facebook? “One might believe that such a study by Facebook could be self-serving, but the research looks solid and I’ll give them the benefit of the doubt”.