Hubspot research: a US

Where Will People Shop When Businesses Fully Reopen? [New Data]

Written by Pamela Bump @PamelaBump


For the last year and a half, many of us have gotten used to doing everything — including shopping — from home.

Now, it seems full reopenings are closer than ever in the U.S. as the CDC now says that fully vaccinated Americans no longer need to wear masks or social distance unless there is a federal, state, local, workplace, or tribal mandate requiring them to.

But as cities, offices, stores, and restaurants reopen to full capacity, many of us are beginning to think about how life will be after the global pandemic ends.

As an individual, a post-pandemic world might be quite exciting to think about. But, as a marketer, entrepreneur, or manager, you might be wondering, “Will shopping go back to normal after reopenings?”

Patricia Dent

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