Understanding Google Movie – thanks to a Digital Giants tweet!

(I believe the popcorn is optional?)

I know when we teach the marketing tactics class we talk about two giants of the online space and how you have to align yourself with their rules and practices to get ahead online. Algorithms seem to endlessly change – and in my opinion – unless you make a concentrated study of their practices, AND you are prepared to keep on studying – it can quickly become confusing.

Thank you Marc Hill et al who tweeted this out:

Have you ever wondered how Google search actually works? Well grab a bowl of popcorn and enjoy this movie from Google: (I believe the popcorn is optional)


Also from Digital Giants!

Has anyone tested out the new Google Analytics 4? We’ve been playing around with it over here, and well… it’s a game changer! AI powered insights, a more complete picture of the multi-channel customer journey and codeless event tracking! Learn more at 
Meet Google Analytics 4: Google’s vision for the future of analytics
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This is from SEM Rush.
Patricia Dent

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